• Polaroid Photo Tour Florence - Family

    Boy taking a picture with a vintage Polaroid camera

The Family Tour

Join us for a fun family exploration in Florence. Capture your adventures  with a vintage Polaroid camera. Get creative and take home special Polaroid memories of your best moments in the city.

Use the calendar below to select your date and book online!

Family Ticket: This is a private tour for up to four guests and includes one vintage Polaroid rental camera and one pack of film with eight pictures. If you are a larger group/family, please choose your add-ons accordingly.


  • Location

    Florence, Italy

  • Duration

    120 Minutes

  • Photo Guides

    Local & English Speaking

  • Private Tour

    Up to four guests included

  • Price

    Family Ticket 129€

  • Booking

    Confirmation within 12 hrs.

Family fun with a vintage Polaroid camera

We will help you preserve those special family moments.

Your local host Francesco will wait for you and your children with his colorful Polaroid cameras at Piazza Santa Maria Novella, in the heart of Florence.

In a quick introduction everyone will learn how to use the vintage Polaroid camera from the 90s. No one needs to have previous photography skills. Even smaller kids can use the cameras!

Now your analog adventure starts: Strolling for about two hours through the San Lorenzo district you will explore the hidden, local piazzas like Piazza della Repubblica, Piazza della Signoria and Santo Spirito.

See for yourself: The magic of these places truly show the real soul of Florence.

You and the kids will be using fun props, like balloons and bubble blowers to capture capture the best moments of your time in Florence.

Time for a break! You will taste authentic gelato (or another seasonal snack) and get a first peek on your pictures.

Francesco will show you and your family in an interactive and fun way why Polaroid photography is still of importance today.

Join us with your family for a fun walking tour and experience the city in a whole new way. Capture the best moments of your vacation and make them tangible.

Check out the tour itinerary for more info



    • Choose your date and time from the tour calendar.
    • Follow the booking process to book and pay your tickets online.
    • The booking and payment is processed by our partner FareHarbor. They charge a small booking fee in addition to the ticket price.
  • Payment options:
    • Credit cards
    • If you do not own a credit card but want to book a tour, just contact us at booking@instant.tours
  • Cut-Off Times: Tours can be booked online up until 24 hrs. prior the scheduled departure time.
  • Short-Term Inquiries: If you like to join a tour within 24 hrs. to the departure just drop us a line. We try to make it happen: florence@instant.tours

If you have questions, check out our FAQs, call us at +39 347 843 70 26 or write an email to florence@instant.tours

We have planned a great tour for you. Exploring the area you’ll see:

  • Piazza Santa Maria Novella – where you will learn how to use the camera
  • San Lorenzo church – where you will discover a hidden courtyard
  • Piazza del Duomo – where you will capture the beauty of the dome from your very own angle
  • Piazza della Repubblica – where you will take a cool picture of the iconic carousel
  • Piazza della Signoria – where you will capture the true essence of one of the city’s major sights
  • Pontevecchio – passing by Piazzale degli Uffizi you will take a Polaroid of the famous bridge
  • Piazza della Passera – where you will enjoy a refreshing break with an authentic gelato in a picturesque square
  • Piazza Santo Spirito – where you will be impressed by all the cool Polaroid souvenir you have created
  • Family Ticket includes the tour for up to four guests, one vintage Polaroid rental camera and one pack of Polaroid Originals instant film with eight pictures worth 19 EUR
  • If you are a larger family/group and/or want more cameras and films for your tour, please choose from our selection of add-on’s
  • Address: Piazza Santa Maria Novella, 50123 Florence
    You can find more info about the meeting point right above.

About 120 minutes including the introduction to the Polaroid camera and the instant film.

Daily tours at varying times. Please check the tour calendar for details.

The tour ticket includes up to four guests, but we welcome families of all sizes, small or large!

The tour is operated in English. However all tour guides speak Italian as well.

  • Private Tour
  • One vintage Polaroid 600 Camera for the duration of the trip
  • One Pack of Polaroid Originals instant film worth 19 EUR
  • Artisanal gelato (or another seasonal snack) for the family
  • Colorful balloons and soap bubbles (bubble blower)
  • Introduction to instant photography
  • English speaking personal photo guide. Your guide is a local who is happy to answer questions you have about Florence, recommend places to eat, give tips on what to see and where to go and much more. But please be aware of the fact that your guide is not a professional tourist guide. Therefore we do not provide oral historical information and context.
  • Gratuities (optional)
  • Cancellations: If you have to change or cancel a tour please let us know as soon as possible. Just write an email to booking@instant.tours. Within 48 hours prior your booked tours departure, we will refund you with the total amount paid.
  • Short-term cancellations (less than 48 hours before the tour’s departure): We will try to reschedule the tour with you. If we aren’t able to do so, a short-term cancellation will result in full payment of the agreed tour price for the scheduled time.
  • No-Shows: Please arrive at the meeting point 10 minutes prior the tour to ensure that we can start in time. If you do not show at the meeting point within 15 minutes after the scheduled departure of your tour we consider you a no-show. This means that you might not be able to join the tour and no refund will be given. If you already know that you might not be on time, please contract us via e-mail or call your local tour host.
  • Changes: If you want to change the date and/or time of your trip you must contact us as soon as possible in writing at booking@instant.tours. We will try to reschedule your trip with you, although we cannot guarantee that we will always be able to do this, as changes are subject to availability at the time.
  • Bad Weather: In most cases we meet you at the meeting point. There we will discuss our options, which are: rescheduling the tour, cancelling and refunding or running it anyway. In rare cases we cancel the tour beforehand by informing you via email and/or phone. If the tour you booked got cancelled due to bad weather we will try to reschedule it. In case the suggested options are not viable for you we will give you full refund.
  • For details please view our Terms and Conditions here

Meeting Point

Meeting Point Florence

We meet at the benches in the middle of the square or at ones on the side of Piazza Santa Maria Novella. This is where you’ll find your guide (having a Polaroid camera around his or her neck).

Address: Piazza Santa Maria Novella, 50123 Florence

Please arrive at the meeting point 10 minutes prior the tour to ensure that we can start in time.

Ending Point

Ending Point Florence

Your tour ends at Piazza Santo Spirito. There, we will review your pictures, answer your questions about what to do in Florence, recommend places to eat and give tips on what to see and where to go.

Add even more fun to your tour! Choose between one or more of our awesome tour add-ons. Just add them during the checkout. You will receive your purchase at the tour!

Available at this tour:

  • Additional Guests – if your family contains of more than 4 members that are joining this tour
  • Additional Polaroid 600 camera with 8 pictures – if you’d like to use more than the 1 Polaroid camera with film that’s included in the ticket
  • Color 600 Film – Additional Polaroid Originals Color 600 film. 8 exposures per pack
  • Group Picture – Your guide takes a portrait or group picture for you to keep



“This unique tour was the highlight of our family trip to Italy. Francesco was not only an excellent guide but so kind and hospitable to our family […]”
Paula, USA

Florence Family

“The tour itself is the perfect idea for kids, but Francesco was funny, informative and patient with my 10 year old […]. I absolutely recommend this tour!”
Susanne, Germany

Florence Family

“The tour was a perfect balance of photographic education, historic beauty, and fun! We will book this tour again on a future visit!“
Shanna, USA

Florence Family